Your “Meet the staff” page is often one of the first places your website visitors go to find out about your company
But will visitors stay on your site, or click back to the Search results page to find someone else?
Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view video.
Your “About Us” page is a great place to make a personal connection with your future customers. In the past, bios were done with a static picture and a written description. But in today’s ‘video first’ world of the internet, that’s an outdated approach.
Now you can use a Video Bio to speak directly to your visitors and make that important personal and emotional connection
Customers want to get comfortable with the people that will be helping them. Seeing and hearing you talk about yourself makes you more personal. Video speaks to multiple senses and builds rapport in a way that text just can’t match.
It fine to start with your professional background, like area of specialty, education and years in business. But including personal information is crucial, to allow your potential customers to establish a sense of comfort with you.
People like to know about you. Adding information about your family helps. Things like how long you have been married, how many kids you have, or types of pets is helpful too. But don’t get too personal here, keep it to the basics. They also want to know about your hobbies. Do you enjoy Skiing, Kayaking, or Magic? Tell people about your passions.
Not convinced yet? Maybe you want to see the statistics:
- When both text and video are available on the same topic on the same page, 59% of senior executives surveyed, preferred to watch the video.
- 80% of your online visitors will watch a video, while only 20% will actually read text, even when the content is exactly the same
- 1 Minute of video is worth 1.8 Million words.
Are you ready to upgrade your website to include Video Bios of you and your staff?